Branding for Illustrators
Design for Illustrators Course Series
Rhode Island School of Design
Department of Illustration
Spring 2026 • 4-Week Undergraduate Course
This course falls under my 3-part Design for Illustrators workshop series taught at RISD.
This workshop introduces Illustration students to the fundamentals of branding and visual identity, with a focus on the illustrator’s role in shaping and supporting brand expression. The course demystifies industry terminology around branding and identity design—tone of voice, brand values and mission, audience positioning—offering hands-on experience in developing illustrated brand elements that are cohesive and responsive to a brand’s identity. The workshop is structured in the form of in-class, guided exercises that revolve around real and fictional brand briefs, teaching them how to understand and adapt to a brand guideline and work across a range of sectors and tonal profiles—from playful to serious, minimalist to expressive. Using Adobe Illustrator as our primary tool, the workshop places a particular emphasis on illustrating for logos and brand marks—students will learn how to create vector-based logos and supporting brand elements that are scalable, versatile, and visually aligned with a brand’s mission and personality. Many exercises will also include mocking-up and designing client-ready presentations and concepts to familiarise students with industry expectations and benchmarks. At the end of the workshop, students will have adapted to a variety of identity design contexts—logos, printed stationery/merchandise, web, social media, etc—that will sensitize them to the practical constraints of scalability and legibility when it comes to producing branded artefacts.
This course is still running. Check back after Spring ‘26 for a full course recap.
